Specification Search Advertising for manufacturers

Documented project work on Specification Search Advertising for manufacturers and industrial companies. These case studies describe the starting situation, the work delivered, and how the digital presence was structured. They are project records for operators comparing similar work, not a library of how-to articles. It sits under Paid Search & Paid Media in the taxonomy.

Large contemporary commercial tower with a champagne and graphite aluminum composite cassette facade.

Manufacturing SEO

In-House Aluminum Composite Panel Manufacturing

Grosstek is a large-scale manufacturer and installer of aluminum composite facade panels, with its own production lines and product brands Grosbond and Konstruktor — not a distributor that only buys finished sheets and cuts them to size. Over approximately two years Neolines combined Drupal website architecture, visual design, SEO and contextual advertising, working through the product lines, manufacturing information, applications, documentation, portfolio and inquiry paths with company management.

Modern commercial building clad in silver-grey aluminum composite panels with visible ventilated-facade joints.

Manufacturing SEO

Aluminum Composite Panels and Ventilated Facade Systems

AluMatrix designs, manufactures and sells aluminum composite panels and mounting subsystems for commercial and industrial ventilated facades. Neolines supported that manufacturing business with a semantic core of more than 2,000 keywords, technical content and schema, a blog for long-tail facade queries, and contextual advertising structured as three PPC campaigns. The published source reports SEO, paid-search and social figures after two years of collaboration.