Paid Search & Paid Media Case Studies in Services

Documented project work on Paid Search & Paid Media for manufacturers and industrial companies. These case studies describe the starting situation, the work delivered, and how the digital presence was structured. They are project records for operators comparing similar work, not a library of how-to articles. It sits under Services in the taxonomy.

A compact two-seat sofa in sand boucle with rounded arms and thin black legs.

Sofa Manufacturing

A Sofa Manufacturer with Its Own Showroom

House of Sofas manufactures sofas and sells them from its own showroom. The published work covered the website, a catalog of sofa types and folding mechanisms, technical and on-page SEO, category and blog content, and paid search with seven ad groups and around 45 ads.

Close view of a timber-house facade with divided wooden window frames and horizontal wood siding.

Timber Construction

Timber Houses and Premium Wooden Windows

Siblux designs, produces, and builds glued-laminated timber houses, and it also designs and manufactures premium wooden windows and insulated glazing, including installation on larger buildings. The published work gave those two lines a clearer website structure, section-level SEO content, a later redesign, and paid search beside organic visibility.

White panel radiator under a sash window in a living room, with visible pipe connections.

E-commerce Growth

Heating Equipment and Complete Heating Systems

Geothermal is a heating-equipment business whose published offer also covers installation and complete heating systems for residential and commercial buildings — not only a shelf of boilers and radiators. Neolines supported that catalog with a semantic core of more than 2,000 keywords, a Drupal e-commerce site, product and brand content, and PPC beside organic search.

Dark wood sauna with lit tiered benches, a glass door, and a compact heater topped with stones.

E-commerce Growth

Materials, Heating, and a Complete Sauna or Bath

Sauna Shop is a specialized e-commerce and construction-solutions business for designing and building saunas and Russian baths — materials, heaters, chimneys, and interior finishing — not only a storefront for stoves and accessories. Over approximately two years Neolines built the semantic architecture, Drupal site, content, and contextual advertising around both a single product purchase and a complete room.

Wood-fired sauna stove with a stone cage installed in a timber bath interior beside cedar benches.

Manufacturing SEO

Heating, Sauna, Fireplace, and Chimney Solutions

Stove Shop is a heating, sauna, fireplace, and building-solutions business: an e-commerce catalog of more than 3,000 models and 40-plus brands, plus metal-chimney production and stove and boiler installation — not merely a storefront selling stoves. Over approximately seven years Neolines combined ongoing SEO, Google Ads, Google Merchant Center product feeds, website architecture, and content as product ranges and service pages evolved.

Large contemporary commercial tower with a champagne and graphite aluminum composite cassette facade.

Manufacturing SEO

In-House Aluminum Composite Panel Manufacturing

Grosstek is a large-scale manufacturer and installer of aluminum composite facade panels, with its own production lines and product brands Grosbond and Konstruktor — not a distributor that only buys finished sheets and cuts them to size. Over approximately two years Neolines combined Drupal website architecture, visual design, SEO and contextual advertising, working through the product lines, manufacturing information, applications, documentation, portfolio and inquiry paths with company management.

Stainless-steel panel facade with a curved geometry and punched windows, photographed in daylight.

Manufacturing SEO

Facade Engineering, Component Production, and Turnkey Installation

GPTM GROUP designs, manufactures and installs ventilated facade systems as an integrated cycle: engineering, production of mounting components, workshop cutting and preparation, supply, and turnkey cladding — including stone and aluminum composite panels. Over approximately three years Neolines combined an extensive semantic SEO programme, two Drupal website redevelopments, technical content and contextual advertising so that operating model could be found and understood by professional buyers.

Modern commercial building clad in silver-grey aluminum composite panels with visible ventilated-facade joints.

Manufacturing SEO

Aluminum Composite Panels and Ventilated Facade Systems

AluMatrix designs, manufactures and sells aluminum composite panels and mounting subsystems for commercial and industrial ventilated facades. Neolines supported that manufacturing business with a semantic core of more than 2,000 keywords, technical content and schema, a blog for long-tail facade queries, and contextual advertising structured as three PPC campaigns. The published source reports SEO, paid-search and social figures after two years of collaboration.

Bright jewelry salon with white glass-top counters, island vitrines and a tall display cabinet.

Manufacturing SEO

Custom Jewelry-Store Equipment, from Design to Installation

Aleks SF designs, engineers, manufactures and installs custom retail furniture for jewelry stores — display cabinets, glass showcases, pedestals and complete salon interiors. Neolines supported that manufacturing business with a Drupal website, a semantic SEO foundation of about 1,000 keywords, ongoing search promotion and contextual advertising. The published source describes a decade-long partnership; organic results are reported over an eight-year window.

Laser Made: How a Full-Cycle Laser Cutting and Furniture Manufacturer Replaced Two Unstructured Landing Pages

Manufacturing Website Development

Laser Made: Five Years, Two Websites, One System That Still Works

Laser Made is a full-cycle production company working with wood, acrylic, MDF and metal. In 2019 the business had two slow, unstructured WordPress landing pages and no clear way for visitors to understand what it actually made. Over five years the site was rebuilt on Drupal, split into a B2B corporate platform and a B2C decor store, and supported by SEO, PPC, content and social media working together.